Our Brand Is Crisis

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In 2002, Bolivian politician Pedro Gallo hires American James Carville's political consulting firm, Greenberg Carville Shrum, to help him win the 2002 Bolivian presidential election. GCS brings in Jane Bodine to manage the campaign in Bolivia. Battling her arch nemesis, the opposition's political consultant Pat Candy, Bodine successfully uses American political campaign strategies to lead Gallo to victory against Victor Rivera.